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Captain's Log

November 2014

Did you Follow the Paddington Trail?

Did you Follow the Paddington Trail?

Did you Follow the Paddington Trail?

The Paddington Trail saw more than 50 individually-designed Paddington Bear statues decorating the streets of London. The trail has now ended, and the statues have been auctioned, raising in the region of £750,000 for the NSPCC.

Paddington has been entertaining children and families ever since he first appeared back in 1958. The classic tales of the much-loved bear have sold more than 35 million books worldwide, translated into more than 40 languages. Now, the well-meaning but chaos-causing little bear has made the transition from the printed page to the big screen. It's true; Paddington is starring in his first feature film!

In anticipation of ‘Paddington, the Movie’, due for release on 28 November, 50 statues of the bear have been placed across London close to museums, parks, shops and other landmarks in an inspiring trail. Each is different, having been created by artists, designers and celebrities.

Between 4 November and 30 December, you can follow in the footsteps of the travelling bear, visiting some of his favourite places around the capital. For more details of the bears and the trail, visit

On your journey, don’t forget to pop into one of our London stores – in Covent Garden, Greenwich, or St Katharine Docks, where you will also find a special commemorative Paddington, created by Steiff. Made from the finest mohair, with his hallmark duffel coat and hat, he’s limited to just 2,000 worldwide and comes with a numbered certificate.

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